天天天天天 籟籟籟籟籟籟
Filed under: Author: 澤民-友直 友諒 友多聞顏色的遊戲
Filed under: Author: 阿男關於音樂
Filed under: Author: 鈞以下作業讓我在書桌上活了14小時
Filed under: Author: 澤民-友直 友諒 友多聞
包含吃飯和打哈欠,都沒有離開...
除了上廁所要走幾步以外。
這東東叫做"case study",台語叫個案分析。先讀一篇背景故事,然後假想自己是經理,來處理個案裡的問題,提出主要建議與次要選項。當然還要做直觀的損益衡量和執行計畫。
我會瘋掉,嘔天啊,
早知道不要租房子了,一月台幣四萬多,
只要租書桌和廁所就好了。
什麼叫"期中考後放假,耶!"
注意,我不是在抱怨,
抱怨會長皺紋。
還有各位老兄,我真好運,
我的背傷已經不痛了。
可是我的背傷,好像一部分也是這樣來的...
PS: 明後天報告期中成績唷。
Recommended Actions
Due to the public awareness and the social organization’s promotion about the environmental protection, Starbucks have managed to blend company’s interest with social responsibility by increasingly purchasing sustainable and fairly-traded coffee beans. As a senior adviser in CSR, I strongly suggest Starbucks keep focus on the profitability as well as appreciate engagement in social responsibility through NGOs’ activities.
Issues
Starbucks is the world’s leading specialty coffee company, which has 54,000 employees and $2.7 billion revenue in 2001. It purchases about 1% of the world’s coffee supply. To give back to the society, Starbucks has engaged in many social programs, donated millions of dollars and set up a Corporate Social Responsibility (CSR) department to oversee its involvement. In 1998, Starbucks decided to take part in the Chiapas Project in Mexico under persuasion of Conservation International (CI), whose mission is to conserve the Earth’s living natural heritage. The goal of Chiapas Project is to preserve pristine rain forests and the ecological habitat by encouraging shade-grown coffee plantations heavily replaced by sun-grown ones for economic reasons. To bolster shade-grown coffee planting, Starbucks has contributed to Chiapas Project $750,000 from 1998 to the present, purchased increasingly beans from shade-growing farmers and monitored their quality. On the other hand, the members in CI directly support the farmers with technology and education to promote their livelihood. It is quite reasonable for Starbucks to pursue these environmental objectives with CI because of two major respects: the quality of the shade-grown coffee beans can continue and the price of them can lower. Starbucks feature high quality coffee beans that are only from labor-intensive shade-grown farms. The better quality of the labors and the coffee-grown environment are, the better quality of beans will be produced, which brings about better revenue and reputation. Besides, without the maintenance of shade-grown farms, the world markets and the higher profitability will drive the farmers to transform from shade-grown to sun-grown farming. Therefore, there will be less and less shade-grown coffee beans and the price then will rise considerably.
The alliance between Starbucks and CI is firm and well functioned in that effort from each side help to reach the common interests and satisfy both different needs. Social responsibility fulfillment is the intersection . Social responsibility fulfillment is the spin-off for the CI mainly concerned about sustainable environment, while it is really a positive and profitable image of modern enterprise. This positive image has brought Starbucks a good fame and reflected on its successful charity selling programs. In addition to Chiapas Project, Starbucks eventually introduced Fair Trade-certified coffee in 2000, another type of social movement which improves incomes of coffee farmers, in spite of some conflicts in the beginning and concerns about beans’ quality. As former CEO Orin Smith recalled, what he really worried about was that people might perceive company’s practices negatively if not taking part in the Fair Trade Movement.
These actions fairly reflect former CEO Orin Smith’s assertion, “Aligning self-interest to social responsibility is the most powerful way to sustaining a company’s success.” Especially current consumers are little by little educated to manifest their social responsibility by purchasing sustainable goods such as reprocessed papers and decomposable plastic.
Options
Besides cooperating with other social organizations, in order to fulfill social responsibility, Starbucks can set up its non-profit-organization or foundation. To own a philanthropic enterprise is more flexible and active in topic choosing. If Starbucks meets the difficulty in keeping the relationship with Trade Fair USA and in complying with its “rules,” great commitment in other aspects such as education fellowship can offset the negative influence. This option may cost more with greater mobility while the third option costs less with less independence. The third option is to highly involve other entrepreneurs including other gourmet segments to articulate an industry-wide guidelines in association with sustainable environment preservation or social responsibility undertakings. This action is plausible due to public awareness of these issues and the need of stages to demonstrate enterprises’ charitable engagements.
Implementation
Starbucks should publicly guarantee to follow the coffee-purchasing guidelines propose, using it as appealing for concerned consumers. Even a transparent deficit with reasonable cause may raise consumers’ sympathy and therefore promote consumption. In order to take an active position, Starbucks should also actively contact other charitable foundations and environmental organizations instead of waiting for their connection as before. This short-run step is highly suggested to be completed before the expiration of the second memo with CI. In the medium scale, Starbucks should build up an international, highly-trained organic coffee certifying groups since the certifying business is also lucrative. Starbucks can supervise this group, prevent it from bribery, and get the feedback directly. Achievement of these steps creates a probability for Starbucks to be the leadership among food chain companies, even to found an association or at least a discussing platform in a long run.
除了上廁所要走幾步以外。
這東東叫做"case study",台語叫個案分析。先讀一篇背景故事,然後假想自己是經理,來處理個案裡的問題,提出主要建議與次要選項。當然還要做直觀的損益衡量和執行計畫。
我會瘋掉,嘔天啊,
早知道不要租房子了,一月台幣四萬多,
只要租書桌和廁所就好了。
什麼叫"期中考後放假,耶!"
注意,我不是在抱怨,
抱怨會長皺紋。
還有各位老兄,我真好運,
我的背傷已經不痛了。
可是我的背傷,好像一部分也是這樣來的...
PS: 明後天報告期中成績唷。
Recommended Actions
Due to the public awareness and the social organization’s promotion about the environmental protection, Starbucks have managed to blend company’s interest with social responsibility by increasingly purchasing sustainable and fairly-traded coffee beans. As a senior adviser in CSR, I strongly suggest Starbucks keep focus on the profitability as well as appreciate engagement in social responsibility through NGOs’ activities.
Issues
Starbucks is the world’s leading specialty coffee company, which has 54,000 employees and $2.7 billion revenue in 2001. It purchases about 1% of the world’s coffee supply. To give back to the society, Starbucks has engaged in many social programs, donated millions of dollars and set up a Corporate Social Responsibility (CSR) department to oversee its involvement. In 1998, Starbucks decided to take part in the Chiapas Project in Mexico under persuasion of Conservation International (CI), whose mission is to conserve the Earth’s living natural heritage. The goal of Chiapas Project is to preserve pristine rain forests and the ecological habitat by encouraging shade-grown coffee plantations heavily replaced by sun-grown ones for economic reasons. To bolster shade-grown coffee planting, Starbucks has contributed to Chiapas Project $750,000 from 1998 to the present, purchased increasingly beans from shade-growing farmers and monitored their quality. On the other hand, the members in CI directly support the farmers with technology and education to promote their livelihood. It is quite reasonable for Starbucks to pursue these environmental objectives with CI because of two major respects: the quality of the shade-grown coffee beans can continue and the price of them can lower. Starbucks feature high quality coffee beans that are only from labor-intensive shade-grown farms. The better quality of the labors and the coffee-grown environment are, the better quality of beans will be produced, which brings about better revenue and reputation. Besides, without the maintenance of shade-grown farms, the world markets and the higher profitability will drive the farmers to transform from shade-grown to sun-grown farming. Therefore, there will be less and less shade-grown coffee beans and the price then will rise considerably.
The alliance between Starbucks and CI is firm and well functioned in that effort from each side help to reach the common interests and satisfy both different needs. Social responsibility fulfillment is the intersection . Social responsibility fulfillment is the spin-off for the CI mainly concerned about sustainable environment, while it is really a positive and profitable image of modern enterprise. This positive image has brought Starbucks a good fame and reflected on its successful charity selling programs. In addition to Chiapas Project, Starbucks eventually introduced Fair Trade-certified coffee in 2000, another type of social movement which improves incomes of coffee farmers, in spite of some conflicts in the beginning and concerns about beans’ quality. As former CEO Orin Smith recalled, what he really worried about was that people might perceive company’s practices negatively if not taking part in the Fair Trade Movement.
These actions fairly reflect former CEO Orin Smith’s assertion, “Aligning self-interest to social responsibility is the most powerful way to sustaining a company’s success.” Especially current consumers are little by little educated to manifest their social responsibility by purchasing sustainable goods such as reprocessed papers and decomposable plastic.
Options
Besides cooperating with other social organizations, in order to fulfill social responsibility, Starbucks can set up its non-profit-organization or foundation. To own a philanthropic enterprise is more flexible and active in topic choosing. If Starbucks meets the difficulty in keeping the relationship with Trade Fair USA and in complying with its “rules,” great commitment in other aspects such as education fellowship can offset the negative influence. This option may cost more with greater mobility while the third option costs less with less independence. The third option is to highly involve other entrepreneurs including other gourmet segments to articulate an industry-wide guidelines in association with sustainable environment preservation or social responsibility undertakings. This action is plausible due to public awareness of these issues and the need of stages to demonstrate enterprises’ charitable engagements.
Implementation
Starbucks should publicly guarantee to follow the coffee-purchasing guidelines propose, using it as appealing for concerned consumers. Even a transparent deficit with reasonable cause may raise consumers’ sympathy and therefore promote consumption. In order to take an active position, Starbucks should also actively contact other charitable foundations and environmental organizations instead of waiting for their connection as before. This short-run step is highly suggested to be completed before the expiration of the second memo with CI. In the medium scale, Starbucks should build up an international, highly-trained organic coffee certifying groups since the certifying business is also lucrative. Starbucks can supervise this group, prevent it from bribery, and get the feedback directly. Achievement of these steps creates a probability for Starbucks to be the leadership among food chain companies, even to found an association or at least a discussing platform in a long run.
